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      Hello!

I'm Funda,
a product designer
@ JPMC.

I design products that simplify complex financial problems.
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      My DESIGN TOOLKIT

My process connects strategy, insights, and execution.

Product Strategy & Discovery

I align stakeholders, define experience goals, and create a strategic foundation that guides discovery and product direction.

Research & Insights

I leverage qualitative and quantitative insights to guide design decisions grounded in real user behaviors and needs.

Experience Design

From user flows and information architecture to interaction design and prototyping, I deliver solutions that simplify complex journeys.

Complex Systems Design

I work closely with cross-functional teams to understand technical constraints and simplify complex journeys.
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4+ Years Experıence
      About

More about me

Hello! I'm Funda, a product designer at JPMC based in NYC. I’m very passionate about the work that I do.

With 4+ years of experience, I enjoy solving complex problems through a balance of creativity, technical thinking, and empathy. I graduated from Duke University with a background in Computer Science and Visual Design, which shaped the way I approach product design today.

At JPMorganChase, I’ve worked across consumer financial products including Spending Planner, Snapshot, Budget, Autosave, Recurring Bills, and account connection experiences. Today, I specialize in Open Banking, designing secure and seamless ways for customers to import and export their financial data.

In my free time, I love to paint, cycle, and travel!

My Experiences

From Connected Banking to Open Banking, I’ve designed experiences that help people better understand, connect with, and control their financial lives.

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JUl 2023 - PRESENT
new york city

JPMorganChase

Designing consumer financial experiences across Open Banking. Previously worked on Spending Planner, Budget, Snapshot, Autosave, and Recurring Bills.

may - aug 2022
san francisco

Bank of America

Improved everyday banking experiences through BankAmeriDeals redesign, AI chatbot research, and transaction categorization workflows.

Duke University

Earned two Bachelor’s degrees from Duke in Computer Science and Visual Design.

"Funda is a joy to work with. She deeply understands the customer journeys we are enhancing and proactively designs experiences that are elegant and easy to use. Rapidly prototyping is simple with a partner like Funda who just gets it, and comes to work with a bubbling excitement to build cool things."

Matt Setless

MD, Head of Product at JPMC Open Banking
"Funda is able to deep dive into a topic or ask and can quickly think outside of the box on solutions and execute at the highest level. She has a deep understanding of the full product design cycle."

Manan Shah

VP, Design Lead at JPMC Open Banking
      My Works

Check out my design thinking approach to solving problems.

Simplify Budgeting at Chase

Simplify Budgeting at Chase

Redesigned Chase’s budgeting experience to help customers spend mindfully, set goals, and make informed financial decisions.

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Recategorize Spending Transactions

Recategorize Spending Transactions

Customers rely on spending categories to understand their financial habits, but inaccurate categories can quickly create confusion.

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Unify the Importing Data Experience

Unify the Importing Data Experience

Connecting an external account looked different depending on what customers were trying to accomplish, so we redesigned this experience.

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Create a Social Networking Platform

Create a Social Networking Platform

From research to high-fidelity design, I led the end-to-end product design process, focusing on building trust, reducing bias, and making it easier for students to connect authentically.

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